Understand the concept of a product mix and how to make strategic decisions about the breadth and depth of your product offerings.
The Profit Maximizer
Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
Strategic Expansion
Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
A product line is a group of products that are closely related… Each product line requires separate product line decisions… The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
Perfecting Your Product: Key Decisions for Success
You have an idea, now how do you turn it into a market hit? Explore the critical choices you’ll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
